Tropicfeel, an Australian-based travel gear brand, has been redefining travel essentials since 2017 with its stylish and functional designs. Despite its innovative approach, the brand faced challenges in customer acquisition and engagement, especially during a time when global travel was uncertain. While their in-house team focused on customer retention, their marketing efforts lacked a fashion-driven appeal that could resonate with a broader audience.

To enhance performance marketing and maximize ROI, Tropicfeel partnered with July to refine and optimize their campaigns. The goal was clear:

• Enhance customer acquisition by positioning Tropicfeel as not just travel gear but a fashion-forward lifestyle brand.
• Campaign optimization through continuous testing, measurement, and refinement to achieve the best results.
• Emphasizing design appeal in their messaging to attract new customers and boost engagement.

The strategy delivered exceptional growth, even in a challenging market:
🚀 476% Revenue Growth compared to the previous year
📈 322% Increase in New Customers
💰 Significant Q1 2022 Growth (KWD 2XX in Revenue)
🔁 155% Customer Retention Rate

By blending performance marketing with a fashion-driven appeal, Tropicfeel successfully captivated audiences, strengthened brand loyalty, and achieved record-breaking sales growth.