Menu design for Kuwait restaurants and cafés
A menu is a sales tool in two languages. Layout, price display, photography and the delivery-app version, written for how Kuwait diners actually read and order.
Logos, brand identities, packaging, app branding and UI/UX design for Kuwait businesses: what they cost, how long they take, who should do them, and when you can do it yourself.
17 guides
A menu is a sales tool in two languages. Layout, price display, photography and the delivery-app version, written for how Kuwait diners actually read and order.
How to choose a palette that stands out in a crowded Kuwait category and still works in print, on a phone screen and on a storefront in the summer sun.
UX is whether customers can get what they came for; UI is whether they can see and read it. Here is how to tell which one your app or site is missing.
UI/UX cost is set by what gets counted: screens, the states behind each screen, two languages, research and a component library. Here is how to count it yourself and compare quotes fairly.
One shape, one or two colours, no words: the app icon rules, the Apple and Google requirements, and a test you can run next to Talabat, KNET and Instagram.
How to brand an app in the order a Kuwait user meets it: store search, icon, screenshots, splash and onboarding, in Arabic and English.
How to choose Arabic typefaces that match an English brand in weight, rhythm and tone, the tests to run before you commit, and the licensing questions most owners skip.
The logo files a printer, a signage maker, a developer and Instagram each need, what the formats actually mean, and how to check your designer gave you the full set.
Four kinds of people can design your packaging in Kuwait. Here is what each one is good at, where each one stops, and the questions that tell you which one you need.
Dielines, finishes, bilingual text, barcodes and the questions to ask your printer before you approve a proof, written for brands printing packaging in Kuwait.
An honest method for designing your own logo with Canva, a logo maker or AI, including how to check your template isn't already in use in Kuwait, and the point where DIY stops working.
Rebrand when the business has changed and the brand has not: a new name, a new audience, a new offer, or a brand that breaks in Arabic and on new surfaces. Not because you are bored of it.
The full table of contents of a brand book, then the five pages your printer, sign maker, social media team and developer actually open, and how to write them in Arabic and English.
An honest comparison from an agency: when a freelancer is the right call, when an in-house designer makes sense, and the point where you need a team that can produce every application.
A logo is the signature; a brand identity is the whole system that makes every sign, bag, post and screen look like the same business. Here is how to tell which one you need this year.
A brand identity takes us 2–3 weeks from the signed brief to the final files. Here is what happens in each week, what has to be true for the schedule to hold, and what usually makes it slip.
Branding in Kuwait costs whatever its scope costs: the number of places the brand must appear, the Arabic lettering, the packaging and the files you receive. Here is what drives the price and how to compare quotes that list different things.