real work, anonymised clients
Abayas & modest fashion in Kuwait
This category runs on drops, and a drop is an event with a countdown, not a product upload. Kuwait buys through Instagram and finishes the order on WhatsApp, which makes the handover between the two the single biggest place revenue leaks.
The problems we solved
- Creative testingHow Kuwait abaya brands fix a drop announcement that looks the same every launchKuwait abaya brands often lean on the same countdown reel and product carousel for every drop, and the waitlist stops responding. The fix is mining WhatsApp questions for the objections nobody addresses, building an angle sheet around them, and testing each one against the usual format before the next launch.
- CROHow Kuwait abaya brands stop losing orders in the WhatsApp handoverKuwait abaya stores often see healthy click-through from Instagram to the product page, and a much weaker number turning into a completed order. The pattern traces the funnel into the WhatsApp thread customers get handed to, watches for people searching for a size chart that does not exist, and finds the leak in the handover, not the ad.
- Paid scalingHow Kuwait abaya brands stop doubling their ad budget on drop dayKuwait abaya brands often spend almost nothing between drops and double their budget the moment each one goes live, watching cost per purchase climb further every launch. The fix rebuilds measurement, consolidates a pile of near-duplicate boosted posts into a real account structure, and moves most spend to the days before the drop instead of the day of it.
- RetentionHow Kuwait abaya brands turn one generic WhatsApp list into repeat buyersKuwait abaya brands often have the hard part done already: hundreds of past buyers saved on WhatsApp. Every announcement still goes out as one identical blast, regardless of what someone bought or when. The fix splits the list by occasion and recency, builds the flows a one-off broadcast skips, and lets opt-outs fall while repeat orders rise.
Frequently asked questions
How do you advertise a drop that sells out in a day?+
Spend before the drop, not during it. The budget goes on building the waitlist and the retargeting audience in the ten days beforehand; on drop day the job is a reminder to people who already asked, which is the cheapest sale in the category.
Should an abaya brand sell on WhatsApp or on the website?+
Both, deliberately. WhatsApp is where sizing and alteration questions get answered and where Kuwait is comfortable buying; the website is what makes the order trackable, retargetable and repeatable. The mistake is running one without the other.
Go deeper
Selling in the same category?
Take half an hour with us and we'll tell you the first thing we would test on your store, and why.
Based in Kuwait. Working across the GCC.