for cookie, dessert & bakery brands
A cookie brand. 30 days. 11,000 KD in sales.
One Ramadan, two flavours and 1,000 KD in ads. No giant budget, no fancy production: just the chef, honest content and a campaign structure that put every dinar behind what was already selling.
the catch
Only 30 days. Only two flavours.
Ramadan is the biggest month of the year for sweets, and the shortest window to win it. There was no time for long brand campaigns and not much product to show. Every ad had to earn its place fast, or get cut.
What we actually did
Worked side by side with the chef
The chef is the brand. We built the content around them: the dough, the bake, the first bite. People buy from people, especially food.
UGC plus clean statics
Short, real UGC videos to stop the scroll, and simple static ads for each of the two flavours to close the sale. Nothing overproduced.
A test campaign
Every new video, static and angle went into a prospecting campaign first, with a small budget, to see what people actually bought.
A winners campaign
Anything that worked in testing got promoted into the winners campaign, where the real budget sat. Losers were switched off. Repeat, all month.
Two campaigns. That's the whole structure.
New creative, small budget. Find what sells.
Only proven ads. This is where the money goes.
the result
11,000 KD in sales, in 30 days, from 1,000 KD in ad spend.
That's 11× return on ad spend, during the most competitive month of the year for food brands in Kuwait.
Get the same playbookHow we'd do it for you
Apply
Fill in the short form. We look at your products, your page and your season before we talk.
Plan the content
We work with you or your chef to plan UGC and statics around what you actually sell.
Launch two campaigns
A test campaign to find winners, and a winners campaign to scale them, with tracking on every order.
Promote and cut
Every week, winners move up and losers switch off, so the budget keeps chasing sales.
Who this is for
- Cookie, dessert, bakery, chocolate and food brands
- Selling online or via delivery in Kuwait or the GCC
- Planning for a season: Ramadan, Eid, National Day, gifting
Not a fit if
- You can't fulfil more orders than you get today
- You want followers, not sales
Questions
Do I need a big ad budget?+
No. This brand spent 1,000 KD across the whole month. The structure matters more than the size of the budget: test small, then put the money behind what's proven.
Do I need professional video production?+
No. Most of what worked here was UGC filmed with the chef, plus simple statics. Real beats polished for food.
Does this only work in Ramadan?+
Ramadan is the biggest window, but the same structure works for Eid, National Day, gifting seasons and launches. Any time demand peaks, you want your budget on proven ads.
Can you guarantee the same results?+
No honest agency can. Your product, price and season all matter. What we can do is run the same process properly, with numbers you can see.
What does it cost?+
It depends on the scope: ads only, or ads plus content. We quote after a short call, once we know what you need.