Sort your last twenty posts into two piles
Pile one: anyone could watch this and enjoy it. Pile two: only someone with this specific problem would watch it to the end. Most doctors find nineteen posts in pile one and wonder why the calendar has not moved.
Pile two content looks unglamorous — lower views, fewer likes, awkward topics like cost, recovery time, who is not a candidate, what goes wrong. It is also where every booking comes from, because it reaches people at the moment they are deciding.
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Every reach post needs a booking post behind it
Use the wide content to be found and the narrow content to be chosen. Publish a general explainer that travels, then follow it within the same week with the specific piece: what it costs, how long recovery takes, who should not have it, and how to book with you.
Then link them. The general post's caption and pinned comment should point at the specific one, so the accidental viewer who turns out to have the problem has somewhere to go rather than scrolling on.
Measure per topic, not per account
Account-level metrics hide everything useful. Track which topic produced enquiries — one line in a spreadsheet, updated monthly. Within a quarter you will have a ranked list of the five subjects that actually produce patients, and you will happily stop making everything else.
This is also the fastest way to end the internal argument about follower count. Once you can see that a low-view video about implant recovery produced six enquiries and a viral tip produced none, the strategy writes itself.