The nine elements, in priority order
Line one: specialty and the procedure you want more of — this is what a stranger reads first and it decides whether they keep going. Line two: the area, and languages if you consult in more than one. Line three: one piece of proof a patient can verify — years, case volume, a fellowship, a teaching role. Line four: the action, with the link.
Licence and clinic registration sit wherever your regulator requires them. And the name field — not the bio, the searchable name field — should contain your name plus your specialty, because that is what the platform's search actually indexes.
Selling products or courses alongside the clinic?
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Highlights are a mini-website
Most doctors use highlights as an archive. Used properly they answer the questions that otherwise arrive as DMs: procedures, prices, location and parking, the first visit, before-and-afters where permitted, the team, and hours. Six or seven, named plainly, ordered by how often patients ask.
That single change removes a large share of the repetitive messages your reception answers all day, and it lets a patient self-serve at 1am when nobody is there to reply.
Where the link should go
Not to the clinic homepage, and not to a wall of eight buttons. One destination that matches what the profile promises: WhatsApp with a pre-filled message naming the procedure, or a single page about that procedure with booking on it.
Then track it. A tagged link tells you how many profile visitors actually reached the booking step, which is the only number that tells you whether the bio is working.