The clinic funnel comes first, always
A booked appointment is worth more per person than almost anything else you can sell, and it needs no product, no platform and no launch. Doctors who chase a course before their calendar is full usually end up with neither, because the two audiences want different things and the content pulls in opposite directions.
The sequence that works: fill the calendar with the cases you want, raise the price to what the proof supports, and only then look at what else the same audience would pay for.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
What actually earns, in rough order
Teaching other clinicians is usually the highest-margin option for a senior doctor: a hands-on course or mentorship priced per seat, with almost no delivery cost beyond your time. Speaking and medical education work pays modestly and buys credibility that feeds everything else. Brand partnerships with device or product companies pay well and carry real reputational risk, so they need rules set in advance.
Products — supplements, skincare, aftercare kits — are the most common idea and the most operationally demanding, because you inherit stock, fulfilment and returns. If you go that route, put it on infrastructure built for it rather than a WhatsApp order book: starting a proper store on Shopify takes an afternoon and separates the clinic's books from the product's.
Protect the clinical brand while you do it
Everything you sell attaches itself to your clinical judgement. Endorse only what you already use, disclose every paid arrangement in the first line rather than the last hashtag, and never let a commercial claim outrun the evidence — the short-term fee is never worth the long-term doubt it creates in a patient's mind.
A practical filter: would you be comfortable if a referring colleague saw this post? If the answer is no, the money is not worth it.