This page explains general principles around medical advertising rules. Regulations change — check current Ministry of Health guidance, or take legal advice, before relying on any specific detail here.
Kuwait makes this harder, not easier
In a small, densely connected society, the amount of detail required to identify someone is far lower than the textbooks assume. A governorate, an age bracket, an unusual diagnosis and a week is often enough for a family member to recognise a patient — and unlike a stranger, they already know the person was seeing a doctor.
That is why 'I removed the name and the face' is not a standard. The question is not whether you removed identifiers; it is whether anyone who knows this patient could work out that it is them.
Selling products or courses alongside the clinic?
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The nine-point check
Before any clinical post: the face and any part of it, including a partial profile. Tattoos, jewellery, scars and nail art. The date — nothing posted the same week as the procedure. The room — screens, charts, whiteboards, name labels, other patients' notes. Vehicles and windows in the background. The condition itself, if it is rare enough to identify. Voice. Names in audio, including a colleague saying the patient's name off camera. Metadata in the original file.
Have someone else check, not you. You already know the patient, which makes you the worst person in the building to assess whether they are identifiable.
Safer formats that work just as well
Composite cases — the pattern across many patients rather than one chart — teach better and carry no identification risk at all. Anatomical models, animation, your own hands, and simple whiteboard explanation cover most clinical content without a patient in frame.
When you do use a real case, delay it, change the non-clinical details, and say in the caption that details were changed. Patients trust that more, not less: it signals that you would do the same for them.