Hiding the price wastes your agents' week
"Contact for price" maximises enquiries and minimises quality. Every person browsing out of curiosity messages, and your agents spend their week qualifying people who were never going to transact — while the genuinely interested buyer, who was comparing three units with visible prices, went with one of the others.
Publishing the price cuts enquiry volume and raises close rate. In a business where agent hours are the binding constraint, that is unambiguously the right trade. Fewer, better conversations close more deals than a full inbox of tyre-kickers.
The photos are doing the opposite of their job
Property advertising fails quietly when the photos oversell. A wide-angle lens and a bright edit produce viewings from people who arrive, see a smaller and darker room than expected, and leave — costing an agent an afternoon and the office a reputation.
Photograph honestly and completely: every room, the actual light, the building entrance, the parking. Add a phone walkthrough video with plain commentary. The buyers who then request a viewing already know what they are coming to see, which raises your viewing-to-offer rate far more than a better-looking ad would.
There is no follow-up at all
Property decisions take weeks. An enquiry that does not convert this month is not a failed lead — it is a buyer who has not finished deciding. Yet most Kuwait offices contact once, get a non-committal reply, and never make contact again.
That is where the budget actually goes. A written follow-up sequence — a check-in after a few days, a relevant new listing after two weeks, a market note after a month — costs nothing and recovers deals from enquiries that were already paid for. Before blaming the ads, count how many of last month's enquiries were contacted more than once.