The ad worked. The reviews undid it.
This is the one restaurant owners least expect and most often have. Your ad does its job — someone sees it, is interested, and does what every Kuwait diner does next: searches your name to check the rating. A 3.4 with recent complaints about service ends the journey there, and you paid for the whole thing.
So before spending more, look at your last twenty reviews honestly. If the recurring complaint is wait times or order accuracy, no campaign will fix it — you are paying to send more people to an experience that is already generating those reviews. Fix the operation, then advertise.
No offer, no deadline, no visit
A photo of a burger with your logo tells people you exist. It does not tell them why tonight. In a market as saturated as Kuwait's, existing is not a reason — the person seeing your ad has thirty options within ten minutes and no urgency to pick any of them.
Give the ad a job: a set menu at a fixed price this week, a new item available until it runs out, a family bundle for Thursday, a lunch deal that ends at 4pm. Specific, time-bound, and easy to remember at the moment the decision gets made in the car.
You are advertising into your own queue
Running the same campaign flat across the week means a large share of your budget lands on Thursday and Friday evenings — the hours you are already full. Best case, you paid to create a wait. Worst case, the wait produced a bad review.
Day-part the campaigns so they run when you have capacity. It sounds obvious and almost nobody does it, which is why it remains one of the cheapest improvements available to a Kuwait restaurant. Same budget, same creative, materially better cost per cover.