Google first, always
Whatever else you do, the map listing and the name search are where a decision gets confirmed — including decisions that started on Instagram. A patient who loves your reels still checks Google before booking, and a half-filled profile with no recent reviews undoes the work every reel did.
This is also the cheapest surface: no production, no posting schedule, twenty minutes a week. Doctors who skip it and start with video are building a beautiful shopfront on a street with no address.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
Choosing the social one
Look at where your last hundred self-pay patients came from and what language they messaged in. If they are predominantly Kuwaiti nationals, Snapchat carries more weight here than almost anywhere else in the world and has far less clinic competition. If your mix is broad or expat-heavy, Instagram is the default.
If your main procedure requires a long, considered decision — surgery, fertility, orthodontics — YouTube earns its place, because ten thorough videos rank for years and get quoted by AI answer engines. LinkedIn only matters if your growth comes from referring colleagues, insurers or corporate contracts.
Why two is the maximum
Each platform has a different register, a different format and a different audience expectation. Doing one properly takes a monthly filming session and a weekly posting habit; doing four badly produces four abandoned-looking profiles, and an abandoned profile reads as an abandoned practice.
If you are already on six, do not delete them — put a single post on each pointing to the two you actually use, and let the rest sit as correct, claimed, non-embarrassing listings.