The two-week capture
Three columns on one page: questions asked, things believed that are wrong, and fears expressed. Add a tally mark each time one repeats. Do not evaluate anything while capturing — the tally does the ranking for you, and the questions you find embarrassingly basic are usually the ones with the most search volume.
Add a fourth source at the end of the fortnight: your WhatsApp inbox. Scroll back thirty days and copy out the questions verbatim, including the misspellings, because that is exactly how people type them into Google.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
Rank it before you write it
Score each item on two things: how often it came up, and how close the person asking was to booking. A question asked by someone mid-consent is worth ten asked by someone browsing. That second axis is what turns a content list into a booking engine.
The top ten by that combined score are your first ten pieces, in order. Everything else waits — and by the time you get to it, the list will have grown by another twenty from the next fortnight of clinics.
Say it the way you said it in the room
The explanation you give a nervous patient at 4pm is already tested — you have refined it over hundreds of consultations until it lands. Do not rewrite it into something more formal for publication; record it as you say it, dialect and all.
This is why capture beats invention. Content written from scratch sounds like content. Content transcribed from your own consultation sounds like a doctor, which is the only thing that actually persuades.