What it is actually for
Three jobs. It wins the search for your own name, so a referred patient finds you rather than a stale directory. It holds the answers that do not fit in a profile — the procedure detail, the price band, the recovery timeline. And it is the destination your ads and your link in bio point at, which is where tracking becomes possible.
It is not there to look impressive, and a large site with thin pages actively hurts. One thorough page beats ten shallow ones on every measure that matters here.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
The six blocks
Who you are — name, registered specialty, licence, photo. What you treat — the procedures you want more of, named the way patients say them, in both languages. Proof — credentials in patient language, review links, case volume. Practicalities — where, when, languages, insurance, parking.
Price guidance — a band and what changes it. Booking — WhatsApp first, phone second, a form third. Nothing else in version one. No blog you will not maintain, no stock photography, no mission statement.
Own the domain yourself
Register it in your own name, with your own email, on your own card — not the agency's, not the clinic's. Domains and hosting are where the most bitter disputes happen, and they are trivial to get right at the start and painful to fix later.
Same for the analytics and any booking tool. If someone else builds it, you should still be the account owner on every service it depends on.