The timing is the whole technique
Most clinics ask at the till, which is the worst moment — the patient is thinking about money, not about how they feel. The moment that works is earlier and specific: when the anaesthetic works and the pain stops, when the swelling has gone down at the follow-up, when you hand them the result and they exhale.
The person who treated them should ask, not reception. "If this helped, a review really does make a difference to us" from the clinician converts several times better than the same sentence from a stranger at a desk.
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Remove every step between asking and writing
A QR code on the desk that opens the review form directly. A short link in the follow-up WhatsApp, sent the same day. Never ask someone to search for the clinic, and never send them to a page with five review platforms to choose between — every extra step halves the number who finish.
Keep the ask on the discharge script permanently rather than running it as a monthly push. Bursts are visible in the pattern, and platforms are good at spotting them.
What you must never do
Never offer a discount, a gift or a free follow-up in exchange. Never ask only the patients whose outcome was excellent while skipping the others — selective collection is visible in the pattern and it is the practice regulators care about most. Never write them yourself, and never buy them; purchased reviews get removed in batches and take your genuine ones with them.
Also, reply to every review, including the five-star ones. A wall of unanswered praise reads as managed; a wall of replies reads as a clinic that is present.