This page explains general principles around medical advertising rules. Regulations change — check current Ministry of Health guidance, or take legal advice, before relying on any specific detail here.
Precision beats prestige
"Board certified" means something specific; "internationally trained" often means a two-day course. Patients cannot tell the difference, but colleagues can, and one exaggerated line in a bio undermines everything credible next to it. Write each credential as the awarding body, the qualification and the year, and let the specificity do the persuading.
The same rule applies to your specialty title. Use the one you are registered under. Describing yourself with a title you do not formally hold is the fastest way to turn a marketing question into a licensing one.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
Where the elements go
Put the essentials where they are always visible rather than buried once: the profile bio, the website footer and the about page, the ad creative or its caption, and the clinic's Google profile. Templating this once means every future asset ships compliant without anyone remembering to check.
Include the practical details patients look for in the same block — languages you consult in, the areas you practise in, and whether you see children. Those answer real questions and cost nothing to add.
Disclosure applies to you, not just to influencers
If a post is paid, sponsored, an affiliate arrangement, or promotes a product you have a commercial interest in, say so in the first line. A doctor recommending a device they are paid to promote, without disclosure, is the exact scenario that damages professional credibility fastest — and it is increasingly visible when someone checks.
The same goes for testimonials you commissioned and for content produced by an agency: nothing about that needs hiding, and being open about it costs you nothing.