This page explains general principles around medical advertising rules. Regulations change — check current Ministry of Health guidance, or take legal advice, before relying on any specific detail here.
Check what your contract allows first
Before anything else, read your employment terms on outside activity, media appearances and identifying your employer publicly. Rules differ between institutions and roles, and assuming is how a good transition turns into a disciplinary conversation.
In most cases public health education under your own name — without naming the hospital, without advertising a private practice you do not yet have, and without discussing patients — is a different category from advertising. But confirm it rather than infer it.
Selling products or courses alongside the clinic?
Shopify is the quickest way to put a store behind your name — try it free.
Build the layer that survives the move
Three assets, all in your own name: a handle claimed across platforms, a single page that ranks for your name and can point at any employer, and an audience built from public health education in your specialty. None of these mention a private clinic, and all of them transfer on day one.
Twelve months of weekly education is enough to arrive at a private practice with demand rather than with an empty diary and a marketing budget. The doctors who struggle after the move are almost always the ones who started building the week they resigned.
The first ninety days after you move
Announce once, clearly, with the new location and how to book. Update every listing that carries your name in the same week — directories, Google, hospital staff pages that will otherwise keep sending patients to a place you no longer work.
Then be visible about the practical things new patients need: where to park, what the first visit costs, which insurance you accept, and how fast you reply. The clinical reputation you built publicly gets people interested; the operational clarity is what gets them through the door.