The discomfort is about a specific thing
Doctors who say they hate marketing almost never object to explaining medicine — they do that willingly, several times a day, for free. What they object to is assertion: saying you are excellent, implying you are better than a colleague, performing enthusiasm you do not feel.
Which is convenient, because assertion is the part that works least well in medicine anyway. Patients discount claims and trust demonstrations, so the version you find distasteful is also the version that converts worse.
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The teaching-only model
One rule: every piece answers a question a patient actually asked you this month, and contains no claim about you at all. No "we pride ourselves", no "leading clinic", no results language. Just the answer, in your own words, ending with what to do next.
The proof arrives on its own. Forty clear explanations of one procedure is a stronger claim to expertise than any adjective, and it never required you to say a single self-congratulatory sentence.
The ninety-day version
Twelve pieces: the ten questions you answer most, plus two on who is not a candidate for your main procedure. Two a week, filmed in one session a month, published by someone else. Your only jobs are talking for two hours and approving what goes out.
At the end, look at two numbers rather than at how you feel about it: enquiries that mention something you explained, and bookings that asked for you by name. Those are the only evidence that matters, and they are usually enough to end the discomfort permanently.