What the silence actually costs
Two things. First, the patients who will not ask — a meaningful share of people will simply leave rather than message a clinic to find out whether they can afford it. Second, your team's time, because every enquiry now starts with the question the page should have answered.
The fear is that publishing invites comparison on price alone. In practice a band with a clear explanation of what changes it does the opposite: it moves the conversation to what is included, which is the conversation you want to be having.
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How to write the band
"From X, and here is what takes it higher: the number of units, the complexity, whether a scan is needed, and how many follow-ups are included." That is the whole formula. Patients accept ranges readily when they understand what determines their position in it.
Include what the price covers — the consultation, the follow-ups, the materials — because a slightly higher number that clearly includes aftercare beats a lower one with unstated extras, and it protects you from the comparison you would otherwise lose.
When not to publish
When the clinic sets prices and has not agreed to it — get the band approved by management first rather than publishing unilaterally. When the range is genuinely enormous because the case variation is enormous; then publish the consultation fee and explain that the plan is priced after assessment.
And never publish a promotional price with a countdown on clinical work. Urgency on surgery reads as pressure selling, attracts exactly the patients you least want, and is the kind of thing regulators notice.