This page explains general principles around medical advertising rules. Regulations change — check current Ministry of Health guidance, or take legal advice, before relying on any specific detail here.
Document before you do anything else
Screenshot the claim with the date, the account name and the URL visible. Save the video file itself, not a link — posts get deleted the moment a complaint lands, and a link to nothing is not evidence. Keep a simple log: date seen, what was claimed, where, and any harm you are aware of.
Then wait a day before deciding what to do. Almost every regrettable public response by a doctor was written within an hour of seeing the post.
Selling products or courses alongside the clinic?
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Use the channels that exist
There are three, and they work at different speeds. The platform — report under the specific policy the content breaches, quoting the clause rather than saying it is unfair. The regulator — a false medical claim by a licensed practitioner or facility is a professional matter, not a marketing dispute. Your own lawyer — only where there is direct, evidenced damage to you specifically.
If the claim endangers patients rather than just your business, the regulator route is not optional. That is the distinction worth being clear about with yourself before you act.
Out-teach instead of arguing
Publish the correct standard as education: what the evidence actually says, what a realistic outcome looks like, what questions a patient should ask any clinic offering this. No names, no subtweets, no duet-and-mock. The audience works out the rest, and you keep the position of the calm professional.
This also compounds. A library of clear corrections is exactly the material that ranks, gets quoted by answer engines, and gets forwarded in family group chats — which is where the competitor's claim was spreading in the first place.