Relevance: say what patients search
Your primary category is the biggest single lever, and most clinics pick something too broad — "medical clinic" instead of the specific specialty. Then the service list should name procedures the way patients say them, in Arabic and English, rather than the way they appear in your billing system.
Add the questions section: post the questions patients actually ask and answer them yourself. It is allowed, almost nobody does it, and it puts patient-language text directly on the profile Google is reading.
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Prominence: reviews and mentions
Recent reviews matter more than total count, and a steady flow reads as a busy clinic to both the algorithm and the patient. Two a week is achievable from ordinary volume if the ask happens at the moment of relief rather than at the till.
Mentions elsewhere count too: your clinic named and addressed consistently on directories, your own site, and any press. Inconsistent name or address spellings across the web split your prominence in half, which is why the cleanup is worth doing once, properly.
The weekly routine
One photo, every review replied to, one question answered, and one update if there is something real to say. Twenty minutes, one named owner, every week. Nothing clever, and it outperforms almost every paid tactic in local search.
Track one number monthly: how many people called or asked for directions from the profile. That is in the profile's own insights and it tells you whether the routine is working better than any ranking checker will.