The four
Clinical accuracy. Nobody who is not a clinician can carry this, and it is the one that ends careers rather than campaigns. Your face. A brand built around a doctor requires the doctor; a presenter or a voiceover converts worse and confuses what the account is.
Final approval. Read every word published under your name — not skim, read. Account ownership. Handles, domain, ad account, pixel, analytics, booking tool: all registered to you, with any agency added as a user rather than an owner.
Selling products or courses alongside the clinic?
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Everything else should leave your desk
Ideation from your own recorded interviews, scripting from your words, filming logistics, editing, subtitles, caption writing, scheduling, first-line replies, review requests, reporting. None of these require clinical judgement and all of them are why doctors stop.
The test for any task: does it need a licensed clinician, or does it just need someone competent? If the second, it should not be you — and keeping it is not diligence, it is the reason the whole thing collapses in month three.
Make approval fast enough to survive
An approval step that takes a week is the same as no content. Batch it: one fifteen-minute pass a month over everything scheduled, with a simple rule — you can change anything clinical without discussion, and everything else is a suggestion.
That balance is what keeps the doctor's authority over the medicine and out of the production, which is exactly where it should sit.