Break-even ROAS Calculator
A 3× ROAS is excellent for one business and a slow bankruptcy for another. The difference is margin. Enter your price and your costs to find the exact ROAS below which every additional dinar of ad spend loses money.
Estimates only — edit any field to match your real numbers.
The most useful number here is often the last one: your maximum cost per customer. It converts an abstract ratio into a bidding instruction you can actually give — the cost per purchase above which you turn the campaign off.
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Get a proposalFrequently asked questions
Why isn't break-even just 1.0× ROAS?+
Because 1.0× only covers the ad spend, not the product. If a 25 KWD order costs you 12 KWD to fulfil, only 13 KWD is available to pay for advertising — so you break even at roughly 1.9×, not 1.0×.
What counts as a good ROAS?+
It depends on your margins. Work out your break-even ROAS from your costs, then aim comfortably above it. Anything under break-even loses money even if it looks busy.
Are the amounts in Kuwaiti dinars?+
Yes — every currency field is KWD. The maths is currency-agnostic, so you can use it with any currency as long as you stay consistent across the fields.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
Next, work out
ROAS Calculator
Free ROAS calculator: enter revenue and ad spend to get your return on ad spend, break-even and profit. Built for Kuwait advertisers by Aahfil.
Ad Budget Calculator
Work backwards from a revenue goal to the ad budget it actually takes in Kuwait. Free calculator: orders, clicks, daily budget and cost per customer.
Product Pricing Calculator
Set a price that survives cost of goods, delivery, gateway fees and ad spend — and still leaves the margin you want. Free calculator in KWD.