Ad Budget Calculator
Most budgets are set by guesswork — a number that felt right. This works the other way round: tell it the revenue you want next month, and it tells you the spend, the clicks and the daily budget that goal actually requires.
Estimates only — edit any field to match your real numbers.
If the budget it returns is bigger than you can fund, the answer is rarely to spend anyway. It's to move one of the inputs: raise average order value with a bundle, lift conversion rate by fixing the landing page, or narrow the audience so the cost per click falls. The calculator makes that trade visible.
Want real results instead of estimates? Let us run your Performance Marketing.
Get a proposalFrequently asked questions
How much should a small business in Kuwait spend on ads?+
There's no universal number — it depends entirely on your margin and order value. What is fairly consistent is the floor: below roughly 150 KWD a month the platforms don't get enough data to optimise, so you pay learning costs without ever exiting the learning phase.
Should the budget include agency or creative costs?+
Not here — this is media spend only, the money that goes to the platform. Add agency retainers and production separately; the CAC calculator is built for that fuller picture.
What counts as a good ROAS?+
It depends on your margins. Work out your break-even ROAS from your costs, then aim comfortably above it. Anything under break-even loses money even if it looks busy.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
Next, work out
ROAS Calculator
Free ROAS calculator: enter revenue and ad spend to get your return on ad spend, break-even and profit. Built for Kuwait advertisers by Aahfil.
Break-even ROAS Calculator
Find the exact ROAS where your ads stop losing money. Enter price, cost of goods and fees to get break-even ROAS, target ROAS and your maximum cost per customer.
Marketing Budget Allocator
Split a monthly marketing budget across Meta, Snapchat, TikTok, Google and influencers based on your objective — weighted for the Kuwait market.