ROAS Calculator
ROAS (Return on Ad Spend) is the fastest read on whether your advertising makes money. Enter what you spent and what it returned to see your ROAS, your break-even point, and your profit instantly.
Estimates only — edit any field to match your real numbers.
One warning specific to Kuwait: if a meaningful share of your orders are cash on delivery, platform-reported revenue counts orders that were never actually collected. Use delivered, paid revenue here — not the number in Ads Manager — or your ROAS will read 20–30% higher than reality.
Frequently asked questions
How is ROAS calculated?+
ROAS = revenue generated ÷ ad spend. A ROAS of 4× means every 1 KWD spent returned 4 KWD in revenue.
ROAS vs ROI — what's the difference?+
ROAS measures revenue against ad spend only. ROI measures profit against total cost. ROAS is the quick campaign read; ROI is the business read.
What counts as a good ROAS?+
It depends on your margins. Work out your break-even ROAS from your costs, then aim comfortably above it. Anything under break-even loses money even if it looks busy.
Are the amounts in Kuwaiti dinars?+
Yes — every currency field is KWD. The maths is currency-agnostic, so you can use it with any currency as long as you stay consistent across the fields.
Next, work out
Break-even ROAS Calculator
Find the exact ROAS where your ads stop losing money. Enter price, cost of goods and fees to get break-even ROAS, target ROAS and your maximum cost per customer.
CAC Calculator
Work out what a customer really costs you: ad spend plus agency, tools and salaries, divided by new customers. Free CAC calculator for Kuwait businesses.
Ad Budget Calculator
Work backwards from a revenue goal to the ad budget it actually takes in Kuwait. Free calculator: orders, clicks, daily budget and cost per customer.