Marketing Budget Allocator
Channel mix should follow the objective, not habit. Awareness rewards cheap reach; sales reward intent. Enter your budget and what you're trying to do, and this splits it the way we'd split it for a Kuwait client.
Estimates only — edit any field to match your real numbers.
The testing slice matters more than the split. Ring-fencing 10–20% for deliberate experiments — new creative, a new audience, a channel you don't use — is what stops a mix that works today from quietly decaying over six months.
Want real results instead of estimates? Let us run your Digital Marketing.
Get a proposalFrequently asked questions
Why is Snapchat weighted so heavily?+
Because Kuwait is one of Snapchat's deepest markets by daily usage. In most other countries this split would look wrong — here it reflects where attention actually is.
Are these channel mix numbers accurate for Kuwait?+
They're realistic starting estimates — every account differs by niche, offer and creative. The fields are fully editable: replace the defaults with your own numbers for a precise result.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
Next, work out
Ad Budget Calculator
Work backwards from a revenue goal to the ad budget it actually takes in Kuwait. Free calculator: orders, clicks, daily budget and cost per customer.
Meta Ads Calculator
Estimate clicks, leads, cost per result and ROAS from your Meta (Facebook & Instagram) ad budget in Kuwait. Free calculator by Aahfil.
Influencer Rate Calculator
Work out a fair influencer rate in Kuwait from followers, real reach and format — instead of accepting whatever number lands in your DMs.