Customer Lifetime Value Calculator
If you only ever measure the first purchase, you will always underspend on acquisition. Lifetime value tells you what a customer is worth across their whole relationship with you — and therefore what you can afford to pay for one.
Estimates only — edit any field to match your real numbers.
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Get a proposalFrequently asked questions
What LTV:CAC ratio should I aim for?+
3:1 is the widely used benchmark. Below 1:1 you lose money on every customer. Far above 5:1 usually means you're underspending — you could profitably buy more customers than you are.
Are the amounts in Kuwaiti dinars?+
Yes — every currency field is KWD. The maths is currency-agnostic, so you can use it with any currency as long as you stay consistent across the fields.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
Next, work out
CAC Calculator
Work out what a customer really costs you: ad spend plus agency, tools and salaries, divided by new customers. Free CAC calculator for Kuwait businesses.
CAC Payback Period Calculator
How many months until a customer pays back what you spent to acquire them? Free payback period calculator for Kuwait businesses.