CAC Calculator
Ads Manager shows you cost per purchase. That isn't your CAC — it ignores the agency fee, the tools, and the salary of whoever runs the account. Add them here to get the number your accountant would recognise.
Estimates only — edit any field to match your real numbers.
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Get a proposalFrequently asked questions
Why is my CAC so much higher than Ads Manager says?+
Because Ads Manager only knows about media spend. Once you add the agency retainer, the tools and the time someone spends running the account, most Kuwait businesses find their real CAC is 20–40% higher than the platform figure.
What's a healthy CAC?+
Only meaningful next to lifetime value. The common rule of thumb is that a customer should be worth at least three times what they cost to acquire — use the LTV calculator to check yours.
Are the amounts in Kuwaiti dinars?+
Yes — every currency field is KWD. The maths is currency-agnostic, so you can use it with any currency as long as you stay consistent across the fields.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
Next, work out
Customer Lifetime Value Calculator
Calculate customer lifetime value, your LTV:CAC ratio and how many months it takes to pay back acquisition cost. Free tool for Kuwait businesses.
CAC Payback Period Calculator
How many months until a customer pays back what you spent to acquire them? Free payback period calculator for Kuwait businesses.
ROAS Calculator
Free ROAS calculator: enter revenue and ad spend to get your return on ad spend, break-even and profit. Built for Kuwait advertisers by Aahfil.