CAC Payback Period Calculator
Profitable and solvent are different problems. A customer who pays back over eighteen months might be a great investment and still bankrupt you, because the cash goes out now and comes back slowly. This is the cash-flow read.
Estimates only — edit any field to match your real numbers.
Frequently asked questions
What's a good payback period?+
For a small business funding growth out of cash flow, under three months keeps you comfortable. Beyond twelve you're effectively financing your own growth and need either capital or a higher first-order value.
Is this tool really free? Do I need an account?+
Free, and no account. Everything runs in your browser — we never see your numbers unless you press save to create a shareable link.
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