A tax firm answering everything by hand
Shuraa's tax practice offers tax consultancy, compliance and auditing to businesses in the UAE. Gallabox's story about it is short and centres on one problem: client communication ran on email and phone, and every single interaction needed someone on the team to handle it personally.
That worked while the client list was small. As it grew, three things went wrong. The team was stretched thin by repetitive manual work, some questions waited too long for an answer, and keeping replies personal and consistent got harder with every new client. Email and phone were easy to use, but they gave the firm no structure, no tracking and no automation.