Rebook before she leaves the chair
The single highest-value moment in a salon is the ninety seconds at the till. A client who books her next appointment there and then returns on a predictable cycle; a client who says she will message you re-enters the market and may end up somewhere else entirely.
Most Kuwait salons leave this to chance. Make it standard: the stylist suggests the date based on the service — six weeks for colour, three for a trim — and reception books it before payment. This costs nothing, changes no pricing, and it is usually the largest single revenue improvement available to a salon.
Raise the value of the visit, not the price list
A client already in the chair for a colour is the easiest person in Kuwait to sell a treatment, a trim or a product to — and the hardest to reach again once she has left. Yet most salons wait to be asked rather than recommending.
Build the recommendation into the service: a stylist who explains why a treatment suits this client's hair converts far better than a poster at reception. Retail products are the clearest example — high margin, easy to attach, and almost entirely dependent on whether someone mentions them at the right moment.
The weekday chairs are your cheapest revenue
Thursday and the weekend fill themselves. Sunday and Monday afternoons often do not, and the rent, the staff and the electricity cost exactly the same either way. Filling those hours is the cheapest revenue available because the cost base is already committed.
Create an offer that only exists off-peak — a weekday treatment price, an early-afternoon slot rate — and target it to a tight radius through Instagram and Snapchat, scheduled to run only during those hours. Advertising into your Thursday rush just creates a wait and a bad review.