The profile does most of the selling
Most women deciding on a salon never open your website. They see the Maps listing, scan the photos, read two or three reviews and check whether you are open — and decide from there. That listing is your shop window and it deserves the attention a website usually gets.
Fill it completely: exact category, hours including Ramadan and Eid timings, services listed as items with prices where you are comfortable publishing them, and photographs of real recent work rather than stock images. Add the Arabic name alongside the English one, since a large share of Kuwait searches happen in Arabic.
Reviews decide who appears and who gets clicked
Among salons at similar distance, review count, rating and how recent those reviews are largely decide who lands in the top three — and then whether the searcher clicks. Both stages are influenced by the same thing, which makes reviews the highest-leverage work available.
Ask consistently at the moment the client is happiest, reply to every review including the difficult ones, and never buy fake reviews. Google removes them and a suspension takes you off Maps entirely, which for a salon is the most damaging thing that can happen to its marketing.
Service pages for the specific searches
Maps handles "near me". It handles "keratin treatment price Kuwait", "bridal hair and makeup Kuwait" or "hair extensions Salmiya" less well — and those searches come from women who know exactly what they want and are comparing on specifics.
One real page per significant service captures them: what it involves, how long it takes, roughly what it costs, how to prepare and how long it lasts. Write it in Arabic as well as English — the Arabic side of this market is noticeably less contested, and it is what Arabic-language AI assistants read when someone asks for a recommendation.