The aggregators own your customer, not just your commission
Talabat, Deliveroo and Carriage do something more expensive than taking a cut: they keep the relationship. You never learn who ordered, what they ordered before, or how to reach them. You are renting customers by the order, forever, at the highest rate in your P&L.
You cannot leave the platforms — for most Kuwait restaurants they are genuinely a large share of revenue. But you can convert the repeat customers. A card in every bag with a direct-order offer, a QR that opens WhatsApp with the order pre-started, and a slightly better deal than the app. You are not competing on reach; you are buying back your own regulars.
Raise the ticket at the point of ordering
Restaurant ticket size is decided in a handful of seconds — on the app screen, at the counter, or in the WhatsApp thread. Most Kuwait restaurants leave this entirely to chance, with a menu that lists items and never suggests combinations.
Build the suggestion in: named combos rather than à la carte, a family bundle priced so it obviously beats ordering separately, and one high-margin add-on offered by default. On delivery, a bundle also reduces your per-order delivery cost as a share of revenue, which matters more than the extra item itself.
Fill the shifts you are already paying for
Your rent, your kitchen staff and your utilities cost the same whether you serve forty covers at 1pm or four. Lunch on a weekday is where most Kuwait restaurants quietly lose money, and it is the cheapest revenue to add because the cost base is already committed.
Build an offer that only exists off-peak and market it inside a tight radius — office lunch bundles for the towers nearby, a set menu with a fixed price and a promised time, a pickup window. Schedule the ads to run only during those hours. This is more profitable than advertising your Friday dinner, which is already full.