Category pages, not product pages
Nobody searches for a product they have never seen. They search a category with an intent attached — "perfume delivery Kuwait", "baby products online Kuwait", "gym equipment Kuwait KNET". Those searches have real volume; individual product names almost never do.
So your collection pages carry the SEO. Give each one a real written introduction, answer the practical questions on the page — delivery time, payment options, return policy, whether you ship to all governorates — and avoid the common setup where a category page is nothing but a grid of images with no text for a search engine to read.
Arabic is the open goal
A large share of Kuwait shopping searches happen in Arabic, and a large share of Kuwait stores publish only in English. That mismatch is the single cheapest ranking opportunity available in this market, and it does not require outspending anyone.
Write the Arabic natively — using the words people actually type, not formal translations — and give Arabic pages their own URLs rather than swapping text on the same page. This matters for AI assistants too: when someone asks in Arabic where to buy something in Kuwait, the assistant answers from Arabic sources it can read.
The technical basics that actually matter
Most stores do not need a deep technical audit. They need a handful of things right: fast loading on mobile data, clean product URLs, one canonical version of each page, product schema so prices and availability show in results, and no duplicate pages generated by filters and sort options.
On Shopify most of this is theme configuration and app hygiene rather than development. It is worth doing before you invest in content, because publishing good pages onto a site that loads in six seconds on 4G wastes most of the effort.