Own your own name first
The highest-intent search any fashion brand gets is its own name. Someone saw a piece on a friend, half-remembers the brand and types it into Google. If a marketplace listing, a reseller or a similarly named account outranks you, you just paid for that customer's awareness and someone else collected the sale.
Make sure your own site ranks first for your brand name in both Arabic and English spellings — including the common misspellings. This is usually quick to fix and it protects everything else you spend on awareness, since all of that spending eventually turns into branded searches.
Category pages are where the search volume actually is
Nobody searches for a specific dress they have never seen. They search for a category with an intent attached — "abaya online Kuwait", "evening dresses Kuwait delivery", "modest swimwear Kuwait". Those searches have real volume and are far less competitive than most brands assume.
That means your collection pages, not your product pages, do the SEO work. Give each one a real page with a written description, a proper title and content that answers the practical questions — sizing, delivery time, whether you ship to all governorates. A collection page that is only a grid of images has nothing for Google to rank.
Arabic search is the gap most brands leave open
A large share of Kuwait shopping searches happen in Arabic, and a large share of Kuwait fashion sites are English-only. That gap is the cheapest ranking opportunity in the market — genuinely written Arabic pages, not machine-translated ones, face far less competition than their English equivalents.
Write it natively, use the words people actually type rather than formal equivalents, and give Arabic pages their own URLs rather than switching text on the same page. Arabic SEO in Kuwait covers how to structure it, and it increasingly matters for AI assistants too, which answer Arabic questions from Arabic sources.