ICCA Dubai stopped sending course messages one at a time

ICCA Dubai is a culinary school that has trained chefs in Dubai since 2005, through professional diploma, amateur and artisanal programmes. A school like this is always promoting something — a new intake, an upcoming course, a scholarship deadline — and each needs its own message to the right people at the right time.

ICCA was doing all of it by hand, sending marketing messages one at a time with no structured sequence to carry a prospective student from first interest to enrolment. That left two gaps. Nothing kept a lead warm once the first message had gone out, and there was no chatbot to deal with the routine questions that pile up at a school of this size.

The school had used another messaging provider before, but it hadn't solved either problem in the way the team needed, which is what sent ICCA looking again.

ICCA wasn't shopping for a long feature list. It wanted two things done well: drip marketing that runs without constant manual input, and a working AI chatbot for everyday conversations. Gallabox's page says those two requirements shaped the whole search.

Drip campaigns now carry the follow-up. Instead of one message and then silence, a prospective student receives a structured sequence over time, and nobody on the team has to remember to send the next step.

A chatbot handles routine questions automatically, so an enquiry gets an answer without waiting for someone to be free.

Click-to-WhatsApp ads complete the setup. Someone who taps an ad lands straight in a WhatsApp conversation with the school, where a reply can come at once, instead of filling in a form that might sit unanswered.

Gallabox's page reports that conversion rate, customer satisfaction and employee productivity each rose 10%. It links the conversion and satisfaction gains to drip sequences that keep following up long after a single message would have gone quiet, and the productivity gain to staff no longer sending messages one by one.

Gallabox also describes the effect on overall business growth as a real one for a school automating its marketing for the first time. The original story, linked above, has all of its figures in context.

Training institutes, language centres and tutoring academies in Kuwait can take the simplest lesson here: a sequence does more than a single blast. Build a short drip for each intake — course details, the start date, a reminder before registration closes — in Arabic and English, and let a bot answer the fees, timings and location questions. Promotional sequences are marketing messages, which cost $0.0792 each to Kuwait numbers from 1 October 2026 and count toward WhatsApp's per-person marketing limits, so keep them short and stop them once someone enrols. On Gallabox, drip campaigns start on the Essential plan.