Customer chats spread across personal phones
Tarabily Co. is a digital print company based in Port Said, Egypt, producing custom work such as banners, signage and promotional materials for businesses and individuals. As it grew, its leadership saw that the way the team talked to customers would not scale with it.
Staff handled conversations on their own WhatsApp accounts, spread across personal phones and desktops, so nobody had central control. Leads were hard to track, support couldn't be automated, and the quality of service depended on whoever happened to answer.
Two losses stood out. Enquiries that arrived after hours often went unanswered until the next day, if at all. And leads from online ads were lost to slow or missed replies, which meant paying for interest the business never followed up.