An agency spread across personal phones
Footprint Real Estate is a Dubai real estate company that works with property buyers and sellers. Like most agencies, it wanted to reach leads at the moment they are most responsive, and for Footprint that moment was on WhatsApp.
Before Gallabox, every team member ran client conversations from an individual WhatsApp account. The story lists what followed: accounts were suspended, cutting agents off from clients in the middle of conversations; engagement options were limited; and follow-up depended on each agent's habits rather than a shared process.