Your customers type مطعم, not "restaurant"
Open Search Console for your own site and the split is obvious: in Kuwait, most restaurant queries are typed in Arabic script. Nobody searches grill restaurant Salmiya. They search مطعم مشاوي السالمية, بروست حولي, مندي الجهراء, شاورما الفروانية. The word مطعم plus an area name is the highest-volume pattern in the whole category, and most restaurant sites here do not contain that word once as real text. If your site is English-only you are not competing badly for those searches. You are not in the auction at all.
Then there is spelling. Kuwaitis type the same dish three ways. Burger is برجر and برغر. Shawarma is شاورما and sometimes شورما. Machboos is مجبوس and مكبوس, and plenty of people still type broast or mashawi in Latin letters from an English keyboard. You do not need a page for every spelling. You need the main spelling in your headings, and the variants appearing once each, naturally, inside menu item descriptions. Pick the version Kuwaitis actually type over the version that is formally correct in MSA.
Area matters more than cuisine here. Someone in Salmiya at 11pm is not looking for the best burger in the country. He is looking for one that reaches his building in twenty minutes. So write the areas you deliver to as text on the page — السالمية, حولي, الجابرية, الفروانية, مشرف, مدينة الكويت — with the rough delivery time for each. That one block of Arabic picks up dozens of long-tail searches a month with no ad spend behind it, and it is the same wording your Google Business Profile description should carry.
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A menu image is a blank page to Google
Most restaurant sites in Kuwait publish the menu as a JPEG or a PDF the designer exported. Every dish name, every price, every Arabic keyword you want to own is locked inside a picture, and Google reads none of it. Test it in ten seconds: open your menu page and try to highlight the text with your mouse. If nothing selects, that page ranks for nothing. Rebuild the menu as real HTML text — dish name in Arabic, dish name in English, one line of description, price in KD — and keep the designed image as a download for whoever wants it.
Once the menu is text, make it do a second job and take the order. Most restaurants here hand 25–30% of every delivery order to Talabat or Deliveroo for the privilege of being found. A text menu on your own Shopify store with Arabic product pages, KNET at checkout and right-to-left layout out of the box gets indexed by Google and keeps the margin. Keep the delivery apps for discovery. But a customer who searched مطعم مندي السالمية and landed on your page should not have to leave it to order.
The name question comes up in every kickoff: should the site say Baytee Grill or بيتي جريل? Both, in the right places. The English name goes in the title tag of the English page, the Arabic name in the title tag of the Arabic page, and both sit once in the footer with one address and one phone number. On Google Business Profile use the exact name on your signage, and Google shows the Arabic version to Arabic-interface users by itself. What actually hurts you is three different spellings of the name across the site, the profile and Instagram.
A translated page ranks for nothing
The usual shortcut is a translate plugin or one pass through Google Translate, and it produces Arabic no Kuwaiti would ever type. Machine output writes وجبات سريعة where people search أكل سريع, and المشويات where they search مشاوي. Worse, most of those plugins translate after the page loads, so Google indexes the English and never sees the Arabic at all. A page like that has no chance: wrong words, text Google cannot read, and a visitor who leaves in five seconds because he did not find what he came for.
Write the Arabic first instead, or at least have a Kuwaiti rewrite it. Real pages on /ar/ URLs, real Arabic title tags, hreflang tags linking each English page to its Arabic twin. Budget it honestly: a proper Arabic version of a 15-page restaurant site is roughly 200–500 KD of writing, once. Then give it three to four months. Arabic competition in Kuwait food search is thin enough that one well-written Arabic menu page routinely outranks a bigger brand running on machine translation, and that gap is the whole reason this is worth doing.